“This is a great example of the power of conversations,” he told a Post-Dispatch reporter. The reporter then asked if Sheridan felt Segura is genuinely concerned about the problem of lack of services in north St. Louis.
“100 percent,” Sheridan said.
Segura was upset because he felt his decision was portrayed as a racist one. He is Hispanic, and said he wants to help blighted areas in the city. For years, he said, his company has served customers north of Delmar Boulevard.
“I can tell you (the denial of service) happens a lot,” Segura said. “People in north city say, ‘you’re the only ones that would come.’”
It was a matter of bad timing, he said. At the end of March, Segura bought a new company, Entry Point of St. Louis, and took on new employees who were based in St. Peters. They were unfamiliar with working in St. Louis, he said, and the new company also came with new, more expensive equipment. In recent months, Segura and other company employees had tools stolen while they were on the job on the North Side.
When Sheridan first called Soulard Garage Door and Fence for a quote, the person who answered the phone told him they couldn’t service the area because of too many insurance claims, Sheridan said.
“Generally, no, it’s definitely not a stipulation by an insurer that you can’t go into specific area,” said Julia Ruiz, spokeswoman for the Insurance Information Institute, an insurance industry association based in New York. “But you might have…